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Internet banking adaptation behavior

Yousafzai, Shumaila ORCID: 2012. Internet banking adaptation behavior. Yan, Zheng, ed. Encyclopedia of Cyber Behavior, Hershey, PA: IGI Global, pp. 489-502. (10.4018/978-1-4666-0315-8)

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How and why individuals use Internet banking (IB) has attracted a great deal of academic attention. This chapter reviews the literature on IB behavior through the lenses of nine adoption theories. This review suggests that IB adoption is a complex and multifaceted process; joint consideration of customers’ personal, social, psychological, utilitarian, and behavioral aspects is essential; managers and system developers should undertake a customer-centric approach focusing on managing belief formation rather than directly influencing behavior. However, IB research is in an inconclusive state, and is far from unanimity regarding the approaches and conceptualizations used to understand the beliefs that truly influence IB behavior. There is limited research dealing with the role of interventions that can assist managers in making effective decisions to speed the adoption process. An understanding of customer’s cognitive, emotional, and contextual processes is more important than adoption itself and will ultimately result in the intended behavior.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher: IGI Global
ISBN: 9781466603158
Related URLs:
Last Modified: 19 Oct 2022 10:23

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