Public relations’ role as ‘trust strategist’: A specialist niche evolves from turbulence?

Bourne, Clea 2011. Public relations’ role as ‘trust strategist’: A specialist niche evolves from turbulence? Presented at: EUPRERA Annual Conference 2011, Leeds, UK, 8-10 September 2011. pp. 1-26.

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Abstract

Trust production is evolving into an area of specialist knowledge, evidenced by the recent proliferation of trust surveys, such as the Edelman Trust Barometer. Following recent global market turbulence, public relations has increasingly promoted its role as ‘trust strategist, able to maintain, manage and restore trust. Using the site of the UK investment management industry, this exploratory paper argues that trust production involves a complex series of discursive material and material trust practices enacted by a wide range of experts, not just public relations professionals. At the same time, a discursive understanding of trust production could improve public relations’ professional influence.

Item Type:	Conference or Workshop Item - unpublished
Status:	Unpublished
Schools:	Schools > Journalism, Media and Culture
Subjects:	P Language and Literature > P Philology. Linguistics
Date of First Compliant Deposit:	13 October 2026
Last Modified:	13 Oct 2026 12:45
URI:	https://orca.cardiff.ac.uk/id/eprint/28699

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