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Stereotype content model across cultures: towards universal similarities and some differences

Cuddy, Amy J. C., Fiske, Susan T., Kwan, Virginia S. Y., Glick, Peter, Demoulin, Stéphanie, Leyens, Jacques-Philippe, Bond, Michael Harris, Croizet, Jean-Claude, Ellemers, Naomi, Sleebos, Ed, Htun, Tin Tin, Kim, Hyun-Jeong, Maio, Gregory Richard ORCID:, Perry, Judi, Petkova, Kristina, Todorov, Valery, Rodríguez-Bailón, Rosa, Morales, Elena, Moya, Miguel, Palacios, Marisol, Smith, Vanessa, Perez, Rolando, Vala, Jorge and Ziegler, Rene 2009. Stereotype content model across cultures: towards universal similarities and some differences. British Journal of Social Psychology 48 (1) , pp. 1-33. 10.1348/014466608X314935

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The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.

Item Type: Article
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Publisher: Wiley
ISSN: 0144-6665
Last Modified: 20 Oct 2022 09:09

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