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The vulnerability of values to attack: inoculation of values and value-relevant attitudes

Bernard, Mark M., Maio, Gregory Richard ORCID: and Olson, James M. 2003. The vulnerability of values to attack: inoculation of values and value-relevant attitudes. Personality and Social Psychology Bulletin 29 (1) , pp. 63-75. 10.1177/0146167202238372

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Based on the values-as-truisms hypothesis and inoculation theory, two experiments tested whether providing cognitive defenses for the value of equality induces resistance against a message attacking this value. Experiment 1 found that participants who generated cognitive support in an active-supportive or an activerefutational defense were less persuaded by a subsequent message attacking equality than were participants who engaged in no prior defense. Experiment 2 examined the effects of an activerefutational defense and a passive-refutational defense, which simply asked participants to read reasons supporting or opposing equality. Results indicated additive effects of the active and passive defenses, such that participants were most resistant to the anti-equality message when they were given both defenses. Mediational analysis across both experiments revealed that the defenses increased counterargumentation of the anti-equality message, which led to increased post-attack importance of equality and predicted more favorable equality-relevant attitudes and values.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Publisher: SAGE Publications
ISSN: 0146-1672
Last Modified: 17 Oct 2022 09:30

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