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On the use of open-ended measures to assess attitudinal components

Haddock, Geoffrey ORCID: and Zanna, M. P. 1998. On the use of open-ended measures to assess attitudinal components. British Journal of Social Psychology 37 (2) , pp. 129-149. 10.1111/j.2044-8309.1998.tb01161.x

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The present paper describes open-ended (i.e. free-response) measures that have been used to assess the cognitive, affective, and behavioural components of attitude. After defining the attitude concept and outlining the open-ended measures, the paper describes the results of various studies that have utilized this response format to assess the favourability and structure of attitudes. Each study discussed will also indicate how the use of open-ended measures led to the generation of research questions that might not otherwise have been possible. The paper concludes by discussing some other domains of attitude research that can benefit from the use of open-ended measures.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Publisher: British Psychological Society
ISSN: 0144-6665
Last Modified: 21 Oct 2022 09:02

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