An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology

Jones, Paul, Simmons, Geoff, Packham, Gary, Beynon-Davies, Paul ORCID: https://orcid.org/0000-0003-3229-3234 and Pickernell, David 2014. An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology. International Small Business Journal 32 (3) , pp. 285-306. 10.1177/0266242612461802

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Abstract

This article analyses longitudinal case-based research exploring the attitudes and strategic responses of micro-enterprise owners in adopting information and communication technology (ICT). In so doing, it contributes to the limited literature on micro-enterprise ICT adoption, with a particular focus on sole proprietors. It provides a basis for widening the theoretical base of the literature pertaining to ICT adoption on two levels. First, a framework is developed which integrates the findings to illustrate the relationships between attitudes towards ICT adoption, endogenous and exogenous influencers of these attitudes and subsequent strategic response in ICT adoption. Second, building upon this framework the article reveals the unique challenges, opportunities and implications of ICT adoption for sole-proprietor micro-enterprises.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HD Industries. Land use. Labor Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Uncontrolled Keywords:	ICT adoption; longitudinal case study; micro-enterprise; sole proprietor
Publisher:	SAGE Publications
ISSN:	0266-2426
Last Modified:	21 Oct 2022 09:39
URI:	https://orca.cardiff.ac.uk/id/eprint/37225

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