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Technology acceptance: a meta-analysis of the TAM: Part 2

Yousafzai, Shumaila ORCID:, Foxall, Gordon Robert ORCID: and Pallister, John Gordon 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2 (3) , pp. 281-304. 10.1108/17465660710834462

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Purpose – This paper is the second of two concerned with a meta-analysis of the technology acceptance model (TAM). This part aims to present a rigorous and quantitative meta-analytic review of 569 findings from 95 TAM studies as a basis for identifying gaps and providing guidelines for implementation management and conduct of future research. The paper also seeks to investigate the potential impact of methodological characteristics on the meta-analytic findings. Design/methodology/approach – The approach consists of meta-analysis following Hedges and Olkin's procedures, moderator-analysis using homogeneity Q-values, analogue to ANOVA and weighted regression method. Findings – The dominant focus in empirical investigations of the TAM has been on modelling intention for its effect on self-reported usage behaviour, while the attitudinal construct has been neglected. This raises three questions: whether the exclusion of attitude from the TAM is beneficial for understanding of technology usage behaviour in mandatory settings; whether the revised TAM holds equally for mandatory and voluntary settings; and whether the emphasis on measuring intentions and self-report use rather than actual usage is warranted. An additional question answered in the meta-analysis is about the relative importance of PU and PEOU. Originality/value – The paper provides a rigorous meta-analysis to progress towards a unified view of the TAM.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Q Science > QA Mathematics
T Technology > T Technology (General)
Uncontrolled Keywords: Modelling; Research; Technology-led strategy; User studies
Publisher: Emerald
ISSN: 1746-5664
Last Modified: 08 Feb 2023 07:18

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