Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry

Davies, Fiona Margaret, Moutinho, Luiz and Hutcheson, Graeme 2005. Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry. Intelligent Systems in Accounting, Finance and Management 13 (2) , pp. 61-79. 10.1002/isaf.257

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Abstract

This paper explores the use of scenario planning and the design of a knowledge-based system in strategic decision making, in the context of the European airline industry. Several innovative strategies were derived, as well as other key recommendations based on sound strategic reasoning, and participants testified to the effectiveness of the approach in stretching their thinking. The requirement to draft strategies as expert system rules, with reasons, was useful in clarifying thinking and achieving group consensus. This methodology, therefore, aids effectiveness of the scenario planning process itself, while providing a dynamic, accessible means of storing the resulting strategic thinking.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management T Technology > TL Motor vehicles. Aeronautics. Astronautics
Publisher:	Wiley-Blackwell
ISSN:	1055-615X
Last Modified:	19 Mar 2016 23:07
URI:	https://orca.cardiff.ac.uk/id/eprint/39159

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