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Putting school commercialism in context: a global history of Junior Achievement Worldwide

Sukarieh, Mayssoun and Tannock, Stuart 2009. Putting school commercialism in context: a global history of Junior Achievement Worldwide. Journal of Education Policy 24 (6) , pp. 769-786. 10.1080/02680930903294636

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Abstract

The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K‐12 education. While condemning corporations who seek to sell brand‐name products to kids in schools is a relatively straightforward matter, critiquing corporate efforts to promote ideologies, identities, values and agendas to children and youth is far more complicated and yet, essential. In this paper, we take the example of Junior Achievement Worldwide, one of the world’s oldest, largest, and fastest growing organizations promoting corporate interests in schools in the USA and beyond to illustrate the need to address school commercialism in a broad historical, curricular, and global context. We review the long history of Junior Achievement in the USA, its vast set of curriculum offerings in enterprise, financial literacy, economics, work readiness and life skills, and its dramatic expansion, since the late 1980s, to now reach more than eight million students every year in over 100 countries around the world.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Social Sciences (Includes Criminology and Education)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
L Education > L Education (General)
Uncontrolled Keywords: business‐education partnerships, corporatization of education, enterprise education, free market education, globalization and education, school commercialism
Publisher: Routledge
ISSN: 0268-0939
Last Modified: 19 Mar 2016 23:09
URI: https://orca.cardiff.ac.uk/id/eprint/40619

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