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Profiling consumers: A study of Qatari consumers' shopping motivations

Jamal, Ahmad ORCID:, Davies, Fiona Margaret, Chudry, Farooq and Al-Marri, Mohamed 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13 (1) , pp. 67-80. 10.1016/j.jretconser.2005.08.002

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The paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shopping motivation items. The paper first uses both exploratory (EFA) and confirmatory (CFA) factor analysis to examine the factor structure and psychometric properties of these items. Using cluster analysis, the paper then identifies and discusses six homogeneous groups with different emphasis on specific reasons for shopping. The paper profiles clusters on demographics and ethnic group membership to examine similarities and differences among cluster members. The paper discusses implications for brand managers and suggests future research directions.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Uncontrolled Keywords: Shopping motivations; Profiling; Retail shoppers; Retail strategy
Publisher: Elsevier
ISSN: 0969-6989
Last Modified: 21 Oct 2022 10:45

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