Segmenting the secondhand book sector's core customers using demographic, psychographic and benefits

Lloyd-Jones, Annabel and Beynon-Davies, Paul ORCID: https://orcid.org/0000-0003-3229-3234 2007. Segmenting the secondhand book sector's core customers using demographic, psychographic and benefits. The International Journal of the Book 4 (1) , pp. 131-138.

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Abstract

This paper shows how, in order to maintain and enhance existing customer relationships to sustain competitive advantage, booksellers require an understanding of their core demographic, psychographic and benefit customer segmentation.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Uncontrolled Keywords:	Secondhand Book Trade; SMEs and eBusiness; eBusiness; eMarketing; eTourism
ISSN:	1447-9516
Related URLs:	Publisher
Last Modified:	21 Oct 2022 10:50
URI:	https://orca.cardiff.ac.uk/id/eprint/41482

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