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Communicating risk

Ahmed, Haroon ORCID:, Naik, Gurudutt ORCID:, Willoughby, Hannah and Edwards, Adrian G. ORCID: 2012. Communicating risk. British Medical Journal 344 , e3996. 10.1136/bmj.e3996

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Risk communication is the open two way exchange of information and opinion about harms and benefits; it aims to improve understanding of risk and promote better decisions about clinical management Strong evidence suggests that the format in which risk information is presented affects patients’ understanding and perception of risk There is emerging evidence that effective risk communication can lead to more informed decision making in screening Decision aids can be an effective adjunct to risk communication and can improve knowledge, awareness, and decision making The presentation of data uncertainty is one of the most difficult aspects of risk communication

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Subjects: R Medicine > R Medicine (General)
Additional Information: Pdf uploaded in accordance with publisher's policy at (accessed 26/02/2014)
Publisher: BMJ Publishing Group
ISSN: 0267-0623
Date of First Compliant Deposit: 30 March 2016
Last Modified: 03 May 2023 17:18

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