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The media and the 2003 Welsh Assembly elections

Thomas, James, Jewell, John and Cushion, Stephen ORCID: 2004. The media and the 2003 Welsh Assembly elections. Representation: The Journal of Representative Democracy 40 (4) , pp. 281-287. 10.1080/00344890408523277

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This article explores the media coverage of the 2003 Welsh Assembly Elections, based on analysis conducted by the Wales Media Forum for the Electoral Commission. It points out that while television was the key source of election news, large numbers of people appeared to access little or no campaign news. This is traced to the structural weakness of the media in Wales, but also because the media treated the election as a ‘second‐order’ election which was given little prominence (although total coverage was quite extensive). The key theme of coverage was the issue of ‘voter apathy’, and this article offers several criticisms of this focus. It ends by outlining the need for political reporting that will reach beyond the ‘political junkies’ to engage with the largely disengaged ‘big brother’ generation.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Subjects: J Political Science > JN Political institutions (Europe) > JN101 Great Britain
J Political Science > JS Local government Municipal government
N Fine Arts > NE Print media
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Publisher: Taylor & Francis
Last Modified: 24 Oct 2022 10:31

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