Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK.

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 2002. Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK. Presented at: 31st EMAC Annual Conference, Braga, Portugal, 28-31 May 2002. Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Braga: University of Minho, CD Rom.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	University of Minho
ISBN:	9728755007
Last Modified:	25 Oct 2022 08:12
URI:	https://orca.cardiff.ac.uk/id/eprint/51814

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