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The role of nationalism in the olympics: reflecting on the 2012 London Games

Tang, Lijun ORCID: 2013. The role of nationalism in the olympics: reflecting on the 2012 London Games. Sociological Research Online 18 (2) , 16. 10.5153/sro.2976

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The Olympic Games aim to promote the unity and friendship of humankind. By examining a number of stakeholders of the Games, this paper however demonstrates that the Olympics instigate nationalistic sentiments, provide an opportunity for a global audience to experience and express such feelings, and enable nation states and commercial sponsors to harness this. It argues that ironically, it is nationalistic sentiments rather than internationalism that serve the interests of stakeholders and underpin the Games' popularity, commercial success and state investment.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Seafarers International Research Centre (SIRC)
Social Sciences (Includes Criminology and Education)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
Uncontrolled Keywords: Nationalism, Sport, Media, Patriotism, Olympic Movement, Olympic Heroes
Additional Information: Online publication date: 31 May 2013.
Publisher: Sociological Research Online
ISSN: 1360-7804
Last Modified: 25 Oct 2022 08:36

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