Abdullah, Z. and Threadgold, Terry Roslyn 2008. Towards the professionalisation of public relations in Malaysia: Perception management and strategy development. Public Relations Review 34 (3) , pp. 285-287. 10.1016/j.pubrev.2008.04.003 |
Abstract
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a 'true' profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.
Item Type: | Article |
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Schools: | Journalism, Media and Culture |
Publisher: | Elsevier |
ISSN: | 0363-8111 |
Last Modified: | 04 Jun 2017 01:54 |
URI: | https://orca.cardiff.ac.uk/id/eprint/5501 |
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