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Qualitative research: introducing focus groups

Kitzinger, Jenny ORCID: 1995. Qualitative research: introducing focus groups. British Medical Journal 311 (7000) , pp. 299-302. 10.1136/bmj.311.7000.299

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This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say. This is the fifth in a series of seven articles describing non-quantitative techniques and showing their value in health research.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Subjects: H Social Sciences > HM Sociology
L Education > LB Theory and practice of education > LB2300 Higher Education
R Medicine > RA Public aspects of medicine
Publisher: BMJ Publishing Group
ISSN: 0267-0623
Last Modified: 25 Oct 2022 08:55

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