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Mapping long-term retail trends in London

Thurstain-Goodwin, Mark and Gong, Yi ORCID: 2005. Mapping long-term retail trends in London. Journal of Targeting, Measurement and Analysis for Marketing 13 (3) , pp. 220-233. 10.1057/palgrave.jt.5740148

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The changes in the retail economy since the 1960s and 1970s have been immense. And while the general shape and form of these changes are widely agreed, actual quantification of these changes is limited. This paper outlines how the last UK Census of Distribution (in 1971) was digitised in order to facilitate comparison with the Office of the Deputy Prime Minister's (ODPM's) town centres statistics set which was the first attempt to monitor the retail sector for three decades. The challenges of matching these two data sets, both in terms of their spatial definition and retail classification system, are explored. Some early analysis showing how retailing has changed in Greater London is also presented.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Sustainable Places Research Institute (PLACES)
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
ISSN: 0967-3237
Last Modified: 25 Oct 2022 09:35

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