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Analyzing seasonality in Welsh room occupancy data

Koenig-Lewis, Nicole and Bischoff, Eberhard E. 2004. Analyzing seasonality in Welsh room occupancy data. Annals of Tourism Research 31 (2) , pp. 374-392. 10.1016/j.annals.2003.12.006

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This paper analyzes the seasonal variations in occupancy rates for the accommodation sector in Wales over the period 1998 to 2000. The approach is based on a combination of principal components and cluster analysis. The results are used to group establishments with similar performance profiles. Some general relationships between occupancy performance and the characteristics of the accommodation businesses in Wales are identified. The analysis extends to the hotel and other parts of the serviced accommodation sector allowing comparisons to be drawn. Several concrete pointers for tailoring marketing strategies to the requirements of different accommodation segments are discussed.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor
Uncontrolled Keywords: seasonality; room occupancy; principal components analysis; performance-based segmentation; Wales; United Kingdom
Publisher: Elsevier
ISSN: 0160-7383
Last Modified: 04 Jun 2017 07:58

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