Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Visual methodologies for communication studies: Making the familiar strange and interesting again

Mannay, Dawn ORCID: 2015. Visual methodologies for communication studies: Making the familiar strange and interesting again. Estudos em Comunicação 19 , pp. 61-78.

[thumbnail of Mannay 2015 May Publication Copy.pdf]
PDF - Published Version
Download (842kB) | Preview


The Spring School on Advanced Methodologies for Communication Studies [1] was organised with the aim of exploring questions concerning both the multiple dimensions of communication methodologies at the intersection of culture and communication, and innovative methods for designing communication research and interrogating objects of analysis. This paper reflects my contribution to this discussion, Visual Methodologies; which is embedded within the data production and analysis approaches I have adopted researching within the fields of psychology and sociology. The paper embeds creative modes of data production within the field of visual studies and draws on research conducted with mothers and their daughters in south Wales, UK, focusing on issues of familiarity, creativity and interpretation. Lastly, the paper reflects on why it is important for students and practitioners in communication studies to have the analytical tools to decipher the meanings that the image maker intended, as well as the meanings later assigned to visual images.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Social Sciences (Includes Criminology and Education)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
G Geography. Anthropology. Recreation > GN Anthropology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
N Fine Arts > N Visual arts (General) For photography, see TR
T Technology > TR Photography
Uncontrolled Keywords: Communication Studies; Familiarity, Interpretation; Qualitative Research; Visual Methodologies
Funders: Economic and Social Research Council
Date of First Compliant Deposit: 30 March 2016
Date of Acceptance: 21 April 2015
Last Modified: 06 May 2023 00:00

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics