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How Disney will make US$5 billion from Star Wars 7 merchandise

Jewell, John 2015. How Disney will make US$5 billion from Star Wars 7 merchandise. The Conversation 2015 (21 Sep)

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It didn’t surprise me at all to read that Royal Mail will issue special Star Wars stamps. In fact I wouldn’t bat an eyelid if, in the publicity around the release of Star Wars 7 on December 17, the Church of England were to issue Christmas cards with shepherds holding light sabres instead of crooks.

Item Type: Article
Date Type: Published Online
Status: Published
Schools: Journalism, Media and Culture
Publisher: The Conversation Trust
Date of First Compliant Deposit: 17 July 2020
Last Modified: 17 Jul 2020 15:13

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