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Pub crawling at scale: tapping Untappd to explore social drinking

Chorley, Martin ORCID:, Rossi, Luca, Tyson, Gareth and Williams, Matthew 2016. Pub crawling at scale: tapping Untappd to explore social drinking. Presented at: The 10th International AAAI Conference on Web and Social Media (ICWSM-16), Cologne, Germany, 18-20 May 2016. Proceedings of the Tenth International AAAI Conference on Web and Social Media (ICWSM 2016). AAAI,

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There has been a recent surge of research looking at the reporting of food consumption on social media. The topic of alcohol consumption, however, remains poorly investigated. Social media has the potential to shed light on a topic that, traditionally, is difficult to collect fine-grained information on. One social app stands out in this regard: Untappd is an app that allows users to ‘check-in’ their consumption of beers. It operates in a similar fashion to other location-based applications, but is specifically tailored to the collection of information on beer consumption. In this paper, we explore beer consumption through the lens of social media. We crawled Untappd in real time over a period of 112 days, across 40 cities in the United States and Europe. Using this data, we shed light on the drinking habits of over 369k users. We focus on per-user and per-city characterisation, highlighting key behavioural trends.

Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Computer Science & Informatics
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher: AAAI
Date of First Compliant Deposit: 30 March 2016
Last Modified: 19 Oct 2022 06:47

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