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Symbolic and cued immersion: paratextual framing strategies on the Doctor Who Experience Walking Tour

Garner, Ross P. 2016. Symbolic and cued immersion: paratextual framing strategies on the Doctor Who Experience Walking Tour. Popular Communication 14 (2) , pp. 86-98. 10.1080/15405702.2016.1153101

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This article employs autoethnographic reflections to contribute towards debates concerning film-induced tourism by analysing the officially endorsed Doctor Who Experience Walking Tour around filming locations from the BBC series in Cardiff Bay, Wales. Approaching this tour as an example of paratextuality, the article pursues two arguments. First, it reflects upon the attempts used within the tour for encouraging connection between participants and the locations visited from the perspective of immersion. However, noting preceding positions, it is recognized that the tour constructs forms of imaginative immersion. The terms symbolic and cued immersion are subsequently introduced to consider the strategies that the tour employs to position fans and engage them with its frequently quotidian spaces. Second, the article explores the links between the tour’s immersive strategies and its institutional context, arguing that these assist in reinforcing core brand values regarding BBC Worldwide.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Subjects: H Social Sciences > H Social Sciences (General)
Additional Information: Pdf uploaded in accordance with publisher's policy at :
Publisher: Taylor & Francis
ISSN: 1540-5702
Date of First Compliant Deposit: 23 September 2016
Date of Acceptance: 3 February 2016
Last Modified: 11 Oct 2017 03:55

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