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A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated

Moore, Simon C. ORCID:, Wood, Alex M., Moore, Laurence ORCID:, Shepherd, Jonathan ORCID:, Murphy, Simon ORCID: and Brown, Gordon D. A. 2016. A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated. BMC Public Health 16 , 798. 10.1186/s12889-016-3469-z

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A rank based social norms model predicts that drinkers’ judgements about their drinking will be 4 based on the rank of their breath alcohol level amongst that of others in the immediate environment, 5 rather than their actual breath alcohol level, with lower relative rank associated with greater feelings 6 of safety. This study tested this hypothesis and examined how people judge their levels of 7 drunkenness and the health consequences of their drinking whilst they are intoxicated in social 8 drinking environments.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Dentistry
Social Sciences (Includes Criminology and Education)
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Uncontrolled Keywords: Alcohol, Risk, Social Norms, Decision by Sampling, Relative Rank Hypothesis
Additional Information: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License
Publisher: BMC
ISSN: 1471-2458
Date of First Compliant Deposit: 8 August 2016
Date of Acceptance: 6 August 2016
Last Modified: 05 Jan 2024 02:13

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