Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated

Moore, Simon C., Wood, Alex M., Moore, Laurence, Shepherd, Jonathan, Murphy, Simon and Brown, Gordon D. A. 2016. A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated. BMC Public Health 16 , 798. 10.1186/s12889-016-3469-z

[thumbnail of s12889-016-3469-z.pdf]
PDF - Published Version
Available under License Creative Commons Attribution.

Download (586kB) | Preview


A rank based social norms model predicts that drinkers’ judgements about their drinking will be 4 based on the rank of their breath alcohol level amongst that of others in the immediate environment, 5 rather than their actual breath alcohol level, with lower relative rank associated with greater feelings 6 of safety. This study tested this hypothesis and examined how people judge their levels of 7 drunkenness and the health consequences of their drinking whilst they are intoxicated in social 8 drinking environments.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Dentistry
Social Sciences (Includes Criminology and Education)
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Uncontrolled Keywords: Alcohol, Risk, Social Norms, Decision by Sampling, Relative Rank Hypothesis
Additional Information: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License
Publisher: BMC
ISSN: 1471-2458
Date of First Compliant Deposit: 8 August 2016
Date of Acceptance: 6 August 2016
Last Modified: 02 Oct 2020 13:30

Citation Data

Cited 5 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics