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'Thainess' and bridal perfection in Thai wedding magazines

Skulsuthavong, Merisa 2016. 'Thainess' and bridal perfection in Thai wedding magazines. PhD Thesis, Cardiff University.
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The object of this thesis is to explore the representation of ‘ Thainess ’ in Thai wedding magazines. The thesis adopts semiotic and multimodal analysis as methods to examine how cover pages, photographs, editorial contents and advertisement s in the magazines communicate their denotative and connotative meanings through primary markers and modality markers such as pose, objects, setting, framing, lights, shadow and colour tone. Subsequently , each image is examined through its depiction of people in the image to determine any st ereotypical cultural attributes that highlight a distinction between the traditionalised Thai and modernised Thai bride. This thesis argues that the legacy of Thailand ’ s semi colonial history constructs an ambivalent relationship with the West and Thailand ’ s self - orientalising tendency, as well as the diffusion of hybrid cultures and modern Thai beauty ideals. Self - orientalising tendencies and the desire to encapsulate ‘ Thainess ’ are thusly observed in the magazines ’ representation of traditional ‘ Thainess ’ with a nostalgic overtone, by linking the ideals of traditional beauty to the imagined qualities of heroines in Thai classic literature and aristocratic ladies from pre-modern Siam through fashion and traditional beautifying remedies.

Item Type: Thesis (PhD)
Date Type: Completion
Status: Unpublished
Schools: Journalism, Media and Culture
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
G Geography. Anthropology. Recreation > GR Folklore
G Geography. Anthropology. Recreation > GT Manners and customs
H Social Sciences > H Social Sciences (General)
H Social Sciences > HQ The family. Marriage. Woman
H Social Sciences > HT Communities. Classes. Races
Uncontrolled Keywords: Thai, wedding, bridal, bride, magazine, Taiwan
Date of First Compliant Deposit: 12 August 2016
Last Modified: 08 Jul 2021 11:07

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