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Does spontaneous favourability to power (vs. universalism) values predict spontaneous prejudice and discrimination?

Souchon, Nicolas, Maio, Gregory Richard ORCID:, Hanel, Paul and Bardin, Brigitte 2017. Does spontaneous favourability to power (vs. universalism) values predict spontaneous prejudice and discrimination? Journal of Personality 85 (5) , pp. 658-674. 10.1111/jopy.12269

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Objective We conducted five studies testing whether an implicit measure of favorability toward power over universalism values predicts spontaneous prejudice and discrimination. Method Studies 1 (N = 192) and 2 (N = 86) examined correlations between spontaneous favorability toward power (vs. universalism) values, achievement (vs. benevolence) values, and a spontaneous measure of prejudice toward ethnic minorities. Study 3 (N = 159) tested whether conditioning participants to associate power values with positive adjectives and universalism values with negative adjectives (or inversely) affects spontaneous prejudice. Study 4 (N = 95) tested whether decision bias toward female handball players could be predicted by spontaneous attitude toward power (vs. universalism) values. Study 5 (N = 123) examined correlations between spontaneous attitude toward power (vs. universalism) values, spontaneous importance toward power (vs. universalism) values, and spontaneous prejudice toward Black African people. Results Spontaneous positivity toward power (vs. universalism) values was associated with spontaneous negativity toward minorities and predicted gender bias in a decision task, whereas the explicit measures did not. Conclusions These results indicate that the implicit assessment of evaluative responses attached to human values helps to model value-attitude-behavior relations.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Uncontrolled Keywords: human values, prejudice, implicit measures, power
Publisher: Wiley-Blackwell
ISSN: 0022-3506
Funders: ESRC
Date of First Compliant Deposit: 20 August 2016
Date of Acceptance: 9 July 2016
Last Modified: 04 May 2023 21:15

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