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"It is happening again": paratextuality 'quality' and nostalgia in Twin Peaks's dispersed anniversary

Garner, Ross 2017. "It is happening again": paratextuality 'quality' and nostalgia in Twin Peaks's dispersed anniversary. Series - International Journal of TV Serial Narratives 2 (2) , pp. 41-54. 10.6092/issn.2421-454X/6590

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This article contributes to academic discussions regarding tele-anniversaries, ‘quality’ television, and nostalgia by examining an atypical example concerning how and why Twin Peaks (1990-91) underwent its 25th anniversary in 2014. Contrasting to previous studies, which have discussed centrally-controlled and brand-managed occasions (Holdsworth, 2011; Gray and Bell, 2013; Hills, 2013, 2015a), this article considers Twin Peaks’s silver jubilee as a dispersed anniversary which originated from a range of nebulously-connected statements originating in journalistic discourse before becoming appropriated by official marketing strategies. By examining the serialised development of paratextual statements concerning the dispersed anniversary, I demonstrate that this progressed through three phases (1. paratextual speculation; 2. confirmation and verification; and, 3. calendrical establishment) and centred around establishing ‘meta-paratexts’ (Hills, 2015a) and discursive wills to ‘commemorate’ and ‘cohere’ around which meanings concerning nostalgia, art and commerce became negotiated.

Item Type: Article
Date Type: Published Online
Status: Published
Schools: Journalism, Media and Culture
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Uncontrolled Keywords: Twin Peaks; anniversary; authorship; paratextuality; nostalgia, ‘quality’ television
Additional Information: Winter 2016 issue, published 3 January 2017
Publisher: Alma Mater Studiorum - Università di Bologna
ISSN: 2421-454X
Date of First Compliant Deposit: 19 January 2017
Date of Acceptance: 6 November 2016
Last Modified: 04 Jun 2017 09:37

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