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| Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505 |
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Foxall, Gordon Robert  ORCID: https://orcid.org/0000-0002-3572-6456, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M.
2010.
Substitutability and independence: matching analyses of brands and products.
Journal of Organizational Behavior Management
30
(2)
, pp. 145-160.
10.1080/01608061003756414
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Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, James, Victoria K., Pohl, Roberta H.B.F., Dias, Moema B. and Chang, Shing Wan
2008.
Consumer-based brand equity and brand performance.
Service Industries Journal
28
(4)
, pp. 445-461.
10.1080/02642060801917554
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