Pressley, Ashley
2015.
Cultural capital, social capital and communities of practice in
social marketing.
PhD Thesis,
Cardiff University.
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Tapp, A., Pressley, Ashley Mark, Collins, K. and Ellson, Tony John 2011. Theory development in social marketing: The advantages of an eclectic approach. Presented at: World Social Marketing Conference, Dublin, Ireland, 1st April 2011. |
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Pressley, Ashley Mark, Collins, K., Tapp, A. and Ellson, Tony John 2010. Boy racers and Bourdieu: Field capital theory and its implications for social marketers. Presented at: nternational Nonprofit and Social Marketing (INSM) conference, Brisbane, Australia, 1st July 2012. |
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