ORCA
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Foxall, Gordon Robert  ORCID: https://orcid.org/0000-0002-3572-6456, Yan, Ji, Oliveira-Castro, Jorge M. and Wells, Victoria K.
2013.
Brand-related and situational influences on demand elasticity.
Journal of Business Research
66
(1)
, pp. 73-81.
10.1016/j.jbusres.2011.07.025
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Yan, Ji, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Doyle, John R.
2012.
Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report).
The Psychological Record
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Yan, Ji, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Doyle, John R.
2012.
Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report).
The Psychological Record
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