Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Molesworth, Mike and Grigore, Georgiana 2017. Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	21 Oct 2022 07:31
URI:	https://orca.cardiff.ac.uk/id/eprint/100053

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