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Number of items: 33.

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2024. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. Gurrieri, Lauren, Drenten, Jenna and Abidin, Crystal, eds. Influencer Marketing Interdisciplinary and Socio-Cultural Perspectives, London: Routledge, (10.4324/9781003559412)

Cocker, Hayley, Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2024. We’re not deviant, you are! How consumption communities neutralize accusations of deviance. Presented at: AM2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, Cardiff, UK, 1 - 4 July 2024. Academy Of Marketing Conference 2024 Paper Proceedings. Academy of Marketing, pp. 254-255.

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2023. How social media influencers impact consumer collectives: An embeddedness perspective. Journal of Consumer Research 50 (3) , pp. 617-644. 10.1093/jcr/ucad003
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Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Denegri-Knott, Janice and Molesworth, Mike 2023. “Kind of Mine, Kind of Not”: Digital possessions and affordance misalignment. Journal of Consumer Research 50 (2) , pp. 255-281. 10.1093/jcr/ucac057
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Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2023. When parasocial relationships turn sour: Social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management 39 (11-12) , pp. 1132-1162. 10.1080/0267257X.2022.2149609
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Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Maraj, Varala and Bardhi, Fleura 2023. What’s mine isn’t necessarily yours: How digital technology affordances destabilise couples’ sharing practices. Presented at: Consumer Culture Theory Conference, Lund, Sweden, 27 – 30 June 2023.

Molesworth, Mike, Grigore, Georgiana and Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2023. The psychosocial relational dynamics of rescuer platforms. Presented at: Consumer Culture Theory Conference, Lund, Sweden, 27 – 30 June 2023.

Alkaffary, Bader, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657, Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193 and Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2022. Psychological ownership in access-based services: The role of the virtual closet. Presented at: 12th SERVSIG Conference, Glasgow, UK, 16-18 June 2022.

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Maraj, Varala and Bardhi, Fleura 2022. What’s mine isn’t necessarily yours: How digital object affordances destabilise couples’ sharing practices. Presented at: 11th Interpretive Consumer Research Workshop, Liverpool, UK, 9 – 10 June 2022.

Cocker, Hayley, Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2021. Social media influencers & transgressive celebrity endorsement in consumption community contexts. European Journal of Marketing 55 (7) , pp. 1841-1872. 10.1108/EJM-07-2019-0567
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Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019. -.

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Denegri-Knott, Janice and Molesworth, Mike 2019. Possessing digital objects: Affordances and agency in Possession. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019.

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Belk, Russell 2018. Materializing digital collecting: an extended view of digital materiality. Marketing Theory 18 (4) , pp. 543-570. 10.1177/1470593118767725
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Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Molesworth, Mike and Grigore, Georgiana 2018. YouTube beauty gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research 92 , pp. 443-454. 10.1016/j.jbusres.2018.04.017
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Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference, Stirling, Scotland, 2-5 July 2018.

Lindgreen, Adam, Vanhamme, Joëlle, Maon, François and Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, eds. 2018. Communicating corporate social responsibility in the digital era. Abingdon and New York: Routledge.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Molesworth, Mike and Grigore, Georgiana 2017. Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Denegri-Knott, Janice and Molesworth, Mike 2017. A relational ontology of objects & possession. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2016. Actor-network theory, consumer-object relations and method assemblage: methodological reflections from a study of digital possessions. Presented at: Consumer Culture Theory Conference 2016, Lille, France, 6-9 July 2016.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Belk, Russell 2016. Collections and collecting in a digital age. Presented at: Consumer Culture Theory Conference 2016, Lille, France, 6-9 July 2016.

Molesworth, Mike and Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2016. Adult videogame consumption as individualised, episodic progress. Journal of Consumer Culture 16 (2) , pp. 510-530. 10.1177/1469540514528195
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Molesworth, Mike, Watkins, Rebecca D. ORCID: https://orcid.org/0000-0002-4199-7121 and Denegri-Knott, Janice 2016. Possession work on hosted digital consumption objects as consumer ensnarement. Journal of the Association for Consumer Research 1 (2) , pp. 246-261. 10.1086/685474
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Watkins, Rebecca D. ORCID: https://orcid.org/0000-0002-4199-7121, Denegri-Knott, Janice and Molesworth, Mike 2016. The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management 32 (1-2) , pp. 44-70. 10.1080/0267257X.2015.1089308
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Grigore, Georgiana, Molesworth, Mike and Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2016. New corporate responsibilities in the digital economy. Corporate Social Responsibility in the Post-Financial Crisis Era, Palgrave, pp. 41-62.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2016. Conceptualising the ontology of digital consumption objects. Presented at: Association for Consumer Research North American Conference 2015, New Orleans, LA, 1-4 October 2015. Published in: Diehl, Kristin, Yoon, Carolyn and Duluth, M. N. eds. Advances in Consumer Research – North American Conference Proceedings. , vol.43 Association for Consumer Research, pp. 275-276.
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Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Sellen, Abigail and Lindley, Sian E. 2015. Digital collections and digital collection practices. Presented at: SIGCHI Conference on Human Factors in Computing Systems, Seoul, Republic of Korea, 18 - 23 April, 2015. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. New York: ACM, pp. 3423-3432. 10.1145/2702123.2702380
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Grigore, Georgiana, Molesworth, Mike and Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2015. Conceptualising digital corporate social responsibility. Presented at: 4th International Conference on Social Responsibility, Ethics and Sustainable Business, Athens, 8-9 October 2015.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 2014. Fragmented ownership and the fencing in of digital virtual possessions. Presented at: Connected Life, Oxford, 12 June 2014.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Molesworth, Mike 2013. The ongoing exploitation of consumers' possession work via the permanent deferral of DVG ownership. Presented at: 7th Workshop on Interpretive Consumer Research, Brussells, 11 - 12 April 2013.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Molesworth, Mike 2013. The biographies of digital goods. Presented at: Consumer Culture Theory, Tucson, Az, 13-16 June 2013.

Denegri-Knott, Janice, Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Wood, Joseph 2012. Transforming digital virtual goods into meaningful possessions. Molesworth, Mike and Denegri Knott, Janice, eds. Digital Virtual Consumption, Routledge Studies in Innovation, Organization and Technology, vol. 23. Oxford: Routledge, pp. 76-91.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Molesworth, Mike 2012. Attachment to digital virtual possessions in videogames. Presented at: Consumer Culture Theory Conference, Oxford, 16-19 August 2012.

Watkins, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121 and Molesworth, Mike 2012. Attachment to digital virtual possessions in videogames. Belk, Russell W., Scott, Linda and Askegaard, Søren, eds. Research in Consumer Behaviour, Vol. 14. Bingley: Emerald Group Publishing, pp. 153-171.

This list was generated on Mon Mar 3 05:34:23 2025 GMT.


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