Measuring the impact of supplier specific assets and business culture on the Asian-Asian and Asian-Western export relationships

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Burki, Umar 2018. Measuring the impact of supplier specific assets and business culture on the Asian-Asian and Asian-Western export relationships. Presented at: EMAC 2018, Glasgow, Scotland, United Kingdom, 29 May-1 June 2018. -.

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Abstract

Building on transaction cost analysis and business culture similarity, this study examines the effect of supplier specific assets and business cultural similarity on the export performance in the Asian-Asian and Asian-Western export relationships. Employing a survey design, we examine 262 export relationships using structural equation modelling. The empirical findings show that the relationship between supplier specific assets and cultural similarity have a stronger effect on the export performance in the Asia-Asian than in the Asian-Western relationships. We outline theoretical explanations for these effects in terms of the role of collectivist culture and safeguarding mechanisms across cultural business contexts. Implications for export managers are explored.

Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	25 Oct 2022 13:40
URI:	https://orca.cardiff.ac.uk/id/eprint/120486

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