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Number of items: 30.

Boncheva, Katerina, Bıçakcıoğlu-Peynirci, Nilay, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions. Presented at: Global Marketing Conference 2025, Hong Kong, 24-27 July 2025.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. In it together – tapping the internal market for environmental and organisational performance. Presented at: Academy of Marketing Conference 2025, Cork, Ireland, 7-10 July 2025.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. An alliance failures framework for complex multi-agency alliances. Presented at: EMAC Spring Conference 2025, Madrid, Spain, 27 - 30 May 2025.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. Alliances for social good: the effect of purpose-based aims on alliance governance. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium, Cardiff, 1 - 4 July 2024. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2024. Jet zero? Why net zero in aviation can’t get off the ground. The Conversation 2024 (3 Dec)

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Reynolds, Laura 2024. A paradoxical kind of living: using the paradox theory lens to explain organisational dysfunction for high status professionals. Presented at: British Academy of Management Conference 2024, Nottingham, UK, 4-6 September 2024. Conference Proceedings of the British Academy of Management Conference 2024. , vol.2024
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2020. Survey design for quantitative analysis: A large-scale investigation into stress and burnout within the UK dental profession. Sage Research Methods Cases, Medicine and Health, SAGE, (10.4135/9781529744224)

Toon, M. ORCID: https://orcid.org/0000-0001-9455-3316, Collin, V., Whitehead, P. and Reynolds, L. 2019. An analysis of stress and burnout in UK general dental practitioners: sub dimensions and causes. British Dental Journal 226 , pp. 125-130. 10.1038/sj.bdj.2019.46
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Collins, Victoria, Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, O'Selmo, Ellena, Reynolds, Laura and Whitehead, Penny 2019. A survey of stress, burnout and well-being in UK dentists. British Dental Journal 226 , pp. 40-49. 10.1038/sj.bdj.2019.6
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Burki, Umar 2019. Market knowledge and governance choice in international marketing alliances: implications for export performance. Presented at: Australian and New Zealand Marketing Association Conference (ANZMAC) 2019 hosted in Wellington, New Zealand, Wellington, New Zealand, 2-4th Dec 2019.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Hurth, Victoria 2018. Organisational purpose and employee-company identification: a relational marketing perspective. Presented at: International Colloquium on Relationship Marketing 2018 hosted in Cardiff UK, Cardiff, 12-14 Sept 2018.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. -.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Burki, Umar 2018. Measuring the impact of supplier specific assets and business culture on the Asian-Asian and Asian-Western export relationships. Presented at: EMAC 2018, Glasgow, Scotland, United Kingdom, 29 May-1 June 2018. -.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Lemke, Fred 2016. Hearing the quiet voices: digital empowerment of low status stakeholders in complex value co-creation construction scenarios. Presented at: ICRM 2016, Toulouse, France, 7-9 Sept 2016.

Lemke, Fred and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2016. Value co-creation in complex projects: opening the time-value box. Presented at: EMAC 2016, Oslo, Norway, 24-26 May 2016.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Vanhamme, Joëlle and Hingley, Martin 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp. 74-81. 10.1016/j.indmarman.2015.07.014
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 and Lemke, Fred 2015. What is multi-agency value co-creation anyway? Presented at: International Colloquium on Relationship Marketing 2015, Helsinki, Finland, 15-17 September 2015.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing, Newcastle, UK, 8-10 September 2014.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013, Istanbul, Turkey, 4-7 June 2013.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew J. and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1) , pp. 186-196. 10.1016/j.indmarman.2011.11.016

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings, Iaşi, Romania, 21-23 September 2011. Published in: Munteanu, Corneliu ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi, pp. 247-253.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2010. Non-trust in non-equity relationships: A non-transaction costs perspective. Presented at: 18th International Colloquium in Relationship Marketing, Reading, UK, 27-30 September 2010.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010, Henley-on-Thames, UK, 27-29 September 2010. pp. 31-32.

Toon, Mark. ORCID: https://orcid.org/0000-0001-9455-3316 2008. Coordinating mechanisms in interorganisational alliances : context, classification and performance outcomes. PhD Thesis, Cardiff University.
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Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, M., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Chuang, F. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008.

Chuang, F., Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Chuang, Fu-Mei 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008, Harrogate, UK, September 2008. pp. 31-32.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Skarmeas, Dionysis 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2007. Drivers of expectations of continuity in importer-exporter relationships. Presented at: 36th EMAC Annual Conference, Reykjavik, Iceland, 22-25 May 2007.

This list was generated on Fri Oct 24 11:14:37 2025 BST.


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