Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Lee, Z. ORCID: https://orcid.org/0000-0001-5256-6100, Hang, H. and Beverland, M. 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Presented at: Association of Business Historians Conference: The human factor in business history, 29 June - 1 July 2017. -.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	25 Oct 2022 13:46
URI:	https://orca.cardiff.ac.uk/id/eprint/120731

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