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Number of items: 22.

Lee, Zoe ORCID:, Spry, Amanda ORCID:, Ekinci, Yuksel and Vredenburg, Jessica 2023. From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. Journal of Brand Management 10.1057/s41262-023-00319-8
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Mogaji, Emmanuel, Restuccia, Mariachiara, Lee, Zoe ORCID: and Nguyen, Nguyen Phong 2023. B2B Brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management 108 , pp. 237-250. 10.1016/j.indmarman.2022.12.003

Lee, Zoe ORCID: 2022. Building brands for nonprofit organisations: a review of current themes and future research directions. King, Ceridwyn and Murillo, Enrique, eds. A Research Agenda for Brand Management, Edward Elgar Publishing,

Lee, Zoe ORCID: and Davies, Iain 2021. Nonprofit brand and managing nonprofit rebranding strategy. Charity Marketing, Taylor & Francis, pp. 46-59. (10.4324/9781003134169-2)

Lee, Zoe ORCID: and Davies, Iain 2021. Navigating relative invariance: perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution. Journal of Business Research 129 , pp. 813-825. 10.1016/j.jbusres.2019.05.038

Gordon-Wilson, Sianne, Lee, Zoe ORCID: and Wu, Meng-Shan 2021. How high net worth individuals (HNW) perceive sustainable luxury in an emerging market. Presented at: Journal of Business Ethics SI Paper Development Workshop 2021, Virtual, 07 May 2021.

Lee, Zoe ORCID: and Gordon-Wilson, Sianne 2021. One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.

Lee, Zoe ORCID:, Snelson-Powell, Annie and Glozer, Sarah 2021. The emotional proximity paradox: burn-out and resilience in negotiating nonprofit corporate identity change. Presented at: 37th EGOS Colloquium 2021, Virtual, 8-10 July 2021.

Lee, Z. ORCID:, Glozer, A. and Snelson-Powell, Z. 2020. Organizing corporate identity change and multi-level tensions: a paradox perspective. Presented at: Studying Paradox and Grand Challenges : Paper Development Session, Virtual, 6 April 2020.

Ghaffari, Mahsa, Hackley, Chris and Lee, Zoe ORCID: 2019. Control, knowledge and persuasive power in advertising creativity- An ethnographic practice theory approach. Journal of Advertising 48 (2) , pp. 242-249. 10.1080/00913367.2019.1598310

Lee, Zoe ORCID: and Davies, I. 2018. Towards a deeper understanding of changing meaning of heritage identity: The case of a nonprofit rebrand. Presented at: 29th Annual Meeting of the International Association of Business and Society, 6 June - 10 June 2018.

Lee, Zoe ORCID: and Bourne, Humphrey 2017. Managing dual identities in nonprofit rebranding: An exploratory study. Nonprofit and Voluntary Sector Quarterly 46 (4) , pp. 794-816. 10.1177/0899764017703705

Lee, Z. ORCID:, Hang, H. and Beverland, M. 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Presented at: Association of Business Historians Conference: The human factor in business history, 29 June - 1 July 2017. -.

Lee, Zoe ORCID: 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016, 24 May - 27 may 2016. -.

Lee, Z. ORCID: and Bourne, H. 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. Presented at: 10th Global Brand Conference, Academy of Marketing, 27 April - 29 April 2015. -.

McCloskey, J., Beverland, M. and Lee, Zoe ORCID: 2015. “It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity. Presented at: Association for Consumer Research Asia-Pacific Conference 2015, 19 June - 21 June 2015. Published in: Wan, E.W and Zhang, M. eds. Asia-Pacific Advances in Consumer Research. , vol.11 Duluth, MN: Association for Consumer Research, pp. 173-174.

Ghaffari, M., Beverland, M.B. and Lee, Z. ORCID: 2015. Unravelling the process of creativity in advertising: a praxiological approach. Presented at: ICORIA, 3 July - 4 July 2015. -.

Lee, Z ORCID: and Melewar, T.C. 2014. Corporate rebranding with a purpose: an exploratory study. Presented at: 47th Academy of Marketing Conference, 7 July - 10 July 2014. -.

Lee, Z. ORCID: 2013. Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector. Journal of Marketing Management 29 (9-10) , pp. 1124-1142. 10.1080/0267257X.2013.812978

Davies, I.A., Lee, Zoe ORCID: and Ahonkhai, I. 2012. Do consumers care about ethical-luxury? Journal of Business Ethics 106 (1) , pp. 37-51. 10.1007/s10551-011-1071-y

Lee, Zoe ORCID: and Sargeant, Adrian 2011. Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing 45 (5) , pp. 703-719. 10.1108/03090561111119994

Lee, Zoe ORCID: and Woodliffe, L. 2010. Donor misreporting: conceptualizing social desirability bias in giving surveys. Voluntas: International Journal of Voluntary and Nonprofit Organizations 21 (4) , pp. 569-587. 10.1007/s11266-010-9153-5

This list was generated on Tue May 30 04:20:02 2023 BST.