Dealing with social desirability bias: An application to charitable giving

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 and Sargeant, Adrian 2011. Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing 45 (5) , pp. 703-719. 10.1108/03090561111119994

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Item Type:	Article
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Emerald
ISSN:	0309-0566
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120794

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