Managing authentic rebranding in UK charities: the challenge of hybrid identity

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016, 24 May - 27 may 2016. -.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120799

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