Managing authentic rebranding in UK charities: the challenge of hybrid identity

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016, 24 May - 27 may 2016. -.

Full text not available from this repository.

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120799

Actions (repository staff only)

Edit Item