Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016, 24 May - 27 may 2016. -. |
Official URL: http://emac2016.emac-online.org/emac2016.org/index...
Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Status: | Unpublished |
Schools: | Business (Including Economics) |
Last Modified: | 25 Oct 2022 13:48 |
URI: | https://orca.cardiff.ac.uk/id/eprint/120799 |
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