“It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity

McCloskey, J., Beverland, M. and Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 2015. “It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity. Presented at: Association for Consumer Research Asia-Pacific Conference 2015, 19 June - 21 June 2015. Published in: Wan, E.W and Zhang, M. eds. Asia-Pacific Advances in Consumer Research. , vol.11 Duluth, MN: Association for Consumer Research, pp. 173-174.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Association for Consumer Research
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120801

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