Developing and validating a scale for the measurement of business-to-business customer experience

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	08 Apr 2024 01:22
URI:	https://orca.cardiff.ac.uk/id/eprint/123009

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