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Number of items: 23.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Brand and Influencer partnerships- not just for one campaign. Yesiloglu, Sevil and Costello, Joyce, eds. Influencer Marketing: Building Brand Communities and Engagement (2nd edition), Routledge, pp. 63-88.

Al-Kenane, Khalida, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Al-Enezi, Dalal, Al-Matrouk, Awrad, AlBuloushi, Nour and Alreshaid, Faisal 2025. The process through which young adults form attitudes towards sustainable products through social media exposure in Kuwait. Sustainability 17 (10) , 4442. 10.3390/su17104442
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Abdullah, Ahmed, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Abdelmoety, Ziad and Thomas, Lauren 2025. How are small entrepreneurial marketing-focused organisations using AI? Presented at: EMAC Fall Conference 2025, Istanbul, 17-19 Sept 2025.
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Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Empowering startups in Wales: Generative AI for customer engagement and digital growth. Presented at: Empowering Ethnic Minority Startups in Wales: Generative AI for Customer Engagement and Digital Growth, Newport, 22-29 July 2025.
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Cockrill, Antje, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Kethuda, Onder and Mushtaq, Tahir 2025. Marketing strategies and consumer behavior in the digital age. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
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Glanfield, Keith, Bolton, Niki and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Business-to-business marketing: the theoretical integration of servitization, service-dominant- logic and customer experience. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
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Kethuda, Onder and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. The influence of generative ai in marketing communication on consumer brand engagement: the role of perceived risk, brand credibility, trust, and AI literacy. Presented at: Academy of Marketing Conference AM2025, Cork, Ireland, 07-10 July 2025.
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Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Costello, Joyce and Jang, Seongsoo ORCID: https://orcid.org/0000-0002-5948-0876 2025. Generative AI in marketing agencies: Implementation drivers and outcomes. Presented at: AM2025 Conference, Cork, Ireland, 07-10 July 2025.
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Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gounaris, Spiros 2025. How team interaction stability and financial incentives influence B2B customer experience: a longitudinal perspective. Presented at: The 54th Annual Conference of the European Marketing Academy in Pozuelo de Alarcón, (Madrid), Madrid, Spain, 25-30 May 2025. European Marketing Academy (EMAC),
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Jackson, Nathan, Cockrill, Antje and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2024. A framework for the dissemination of research on depression via social media. British Journal of Healthcare Management 30 (11) , 2024.0003. 10.12968/bjhc.2024.0003
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Spiros, Gounaris and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2024. A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation. Journal of Business Research 177 , 114606. 10.1016/j.jbusres.2024.114606
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Agag, Gomaa, Shehawy, Yasser Moustafa, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Eid, Riyad, Lababdi, Houyem Chaib, Labben, Thouraya Gherissi and Abdo, Said Shabban 2024. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. Journal of Retailing and Consumer Services 77 , 103663. 10.1016/j.jretconser.2023.103663
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Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Costello, Joyce 2024. A moral compass for machine minds: Cultivating ethical decision-making in generative AI for marketing. Presented at: IMPORTED, MAY BE LINKED,
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Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gupta, Sharad 2024. How mindful consumption influences the relationship between suppliers' offerings and customer experience in business-to-business contexts. Presented at: Advances in Management and Innovation, Cardiff Metropolitan University, Cardiff, UK, 21-22 May 2024.
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Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gounaris, Spiros 2024. CXB2B: A Multi-dimensional scale for customer experience in B2B services — scale development and validation. Presented at: AMA Summer Academic Conference 2024, Boston, August 2024.
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Argarwal, Poorvi, Glanfield, Keith, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Bolton, Nichola 2022. A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Presented at: 6th Advances in Management and Innovation (AMI) Conference, Cardiff School of Management/Hybrid, 19-20 May 2022. Cardiff Met University,

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2021. Customer experience in the business-to-business context, drivers, measures and consequences. PhD Thesis, University of Strathclyde.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Gounaris, Spiros and Wagner, Beverly 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research,

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. -.

This list was generated on Fri Nov 7 10:14:37 2025 GMT.


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