Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Browse by Current Cardiff authors

[up] Up a level
Number of items: 31.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Alhakimi, Wail, Abdullah, Ahmed and Al-Mamary, Yaser Hasan 2026. Artificial intelligence integration as strategic organisational adaptation: faculty evidence from universities in Saudi Arabia and the United Kingdom. Technology Analysis and Strategic Management 10.1080/09537325.2026.2711838
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gounaris, Spiros 2026. Customer experience–marketing alignment as a dynamic organisational capability: balancing structural continuity and behavioural adaptability. European Journal of Marketing 10.1108/ejm-12-2024-0997
file

Abdullah, Ahmed, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Abdulai, Abdul‐Fatahi, Al‐Adwan, Ahmad Samed, Alhakimi, Wail and Abdelmoety, Ziad 2026. Institutional fragility and E‐business adoption: a study of SMEs in a conflict‐affected economy. Strategic Change 10.1002/jsc.70079
file

Gounaris, Spiros and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2026. Relational and managerial dynamics of Family–Work Balance among sales professionals. The International Journal of Human Resource Management 37 (9) , pp. 1654-1693. 10.1080/09585192.2026.2704082
file

Gounaris, Spiros and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2026. Ethical management and employee family–work balance: a relational perspective on shared responsibilities. Journal of Business Ethics 10.1007/s10551-026-06332-6
file

Gounaris, Spiros and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2026. When managers matter: rethinking balance, engagement, and performance in sales roles. European Management Journal 10.1016/j.emj.2026.04.005
file

Gounaris, Spiros and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2026. Modelling the implications of perceived family-work on salespeople’s job performance. Presented at: 55th Annual Conference of the European Marketing Academy, Bath, UK, 2-5 June 2026. The European Marketing Academy,
Item availability restricted.
filefile

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Jang, Seongsoo ORCID: https://orcid.org/0000-0002-5948-0876, Alyahya, Mansour and Gounaris, Spiros 2026. Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions. Presented at: 2026 AMS Annual Conference, Savannah, GA, USA, 12-14 May 2026. Academy of Marketing Science,
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gounaris, Spiros 2025. How team interaction stability and financial incentives influence B2B customer experience: a longitudinal perspective [Abstract]. Presented at: EMAC 2025 Spring Conference, Madrid, Spain, 25-30 May 2025. European Marketing Academy (EMAC),
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Brand and Influencer partnerships- not just for one campaign. Yesiloglu, Sevil and Costello, Joyce, eds. Influencer Marketing: Building Brand Communities and Engagement (2nd edition), Routledge, pp. 63-88.

Al-Kenane, Khalida, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Al-Enezi, Dalal, Al-Matrouk, Awrad, AlBuloushi, Nour and Alreshaid, Faisal 2025. The process through which young adults form attitudes towards sustainable products through social media exposure in Kuwait. Sustainability 17 (10) , 4442. 10.3390/su17104442
file

Abdullah, Ahmed, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Abdelmoety, Ziad and Thomas, Lauren 2025. How are small entrepreneurial marketing-focused organisations using AI? Presented at: EMAC Fall Conference 2025, Istanbul, 17-19 Sept 2025.
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Empowering startups in Wales: Generative AI for customer engagement and digital growth. Presented at: Empowering Ethnic Minority Startups in Wales: Generative AI for Customer Engagement and Digital Growth, Newport, 22-29 July 2025.
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Costello, Joyce and Jang, Seongsoo ORCID: https://orcid.org/0000-0002-5948-0876 2025. Generative AI in marketing agencies: Implementation drivers and outcomes. Presented at: AM2025 Conference, Cork, Ireland, 07-10 July 2025.
file

Kethuda, Onder and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. The influence of generative ai in marketing communication on consumer brand engagement: the role of perceived risk, brand credibility, trust, and AI literacy. Presented at: Academy of Marketing Conference AM2025, Cork, Ireland, 07-10 July 2025.
file

Glanfield, Keith, Bolton, Niki and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Business-to-business marketing: the theoretical integration of servitization, service-dominant- logic and customer experience. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
file

Cockrill, Antje, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Kethuda, Onder and Mushtaq, Tahir 2025. Marketing strategies and consumer behavior in the digital age [Abstract]. Presented at: Advances in Management and Innovation, Cardiff, UK, 21-22 May 2025.
file

Jackson, Nathan, Cockrill, Antje and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2024. A framework for the dissemination of research on depression via social media. British Journal of Healthcare Management 30 (11) , 2024.0003. 10.12968/bjhc.2024.0003
file

Spiros, Gounaris and Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2024. A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation. Journal of Business Research 177 , 114606. 10.1016/j.jbusres.2024.114606
file

Agag, Gomaa, Shehawy, Yasser Moustafa, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Eid, Riyad, Lababdi, Houyem Chaib, Labben, Thouraya Gherissi and Abdo, Said Shabban 2024. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. Journal of Retailing and Consumer Services 77 , 103663. 10.1016/j.jretconser.2023.103663
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Costello, Joyce 2024. A moral compass for machine minds: Cultivating ethical decision-making in generative AI for marketing. Presented at: Advances in Management and Innovation Conference, Cardiff Metropolitan University, Cardiff, UK, 21-22 May 2024.
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gupta, Sharad 2024. How mindful consumption influences the relationship between suppliers' offerings and customer experience in business-to-business contexts. Presented at: Advances in Management and Innovation, Cardiff Metropolitan University, Cardiff, UK, 21-22 May 2024.
file

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Gounaris, Spiros 2024. CXB2B: A Multi-dimensional scale for customer experience in B2B services — scale development and validation. Presented at: AMA Summer Academic Conference 2024, Boston, MA, USA, 16 August 2024.
file

Argarwal, Poorvi, Glanfield, Keith, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Bolton, Nichola 2022. A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Presented at: 6th Advances in Management and Innovation (AMI) Conference, Cardiff, UK and online, 19-20 May 2022. Cardiff Met University,

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2021. Customer experience in the business-to-business context, drivers, measures and consequences. PhD Thesis, University of Strathclyde.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204, Gounaris, Spiros and Wagner, Beverly 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research,

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. -.

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. -.

This list was generated on Wed Sep 16 04:22:22 2026 BST.


Maintained by Cardiff University IT