Lee, Zoe  ORCID: https://orcid.org/0000-0001-5256-6100 and Gordon-Wilson, Sianne
2021.
One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices.
Presented at: 2021 Academy of Marketing Annual Conference,
Virtual,
5-7 July 2021.
|
![[thumbnail of AM 2021_One size Typology of communication strategies.pdf]](https://orca.cardiff.ac.uk/style/images/fileicons/application_pdf.png "AM 2021_One size Typology of communication strategies.pdf") |
PDF
- Accepted Post-Print Version
Download (140kB) |
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Date Type: | Completion |
| Status: | Unpublished |
| Schools: | Schools > Business (Including Economics) |
| Date of First Compliant Deposit: | 6 July 2021 |
| Last Modified: | 03 Mar 2023 10:52 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/142296 |
Actions (repository staff only)
 |
Edit Item |
Download Statistics
Download Statistics