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Ethical approaches to marketing: Positive contributions to society

Strong, Carolyn, ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.

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Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values.

Item Type: Book
Book Type: Edited Book
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: De Gruyter
ISBN: 9783110655650
Last Modified: 01 Sep 2021 11:52

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