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Number of items: 18.

Md. Abdullah Al, Manum, Strong, Carolyn and Md. Abul Kalam, Azad 2021. Islamic marketing: a literature review and research agenda. International Journal of Consumer Studies 45 (5) , pp. 964-984. 10.1111/ijcs.12625

Strong, Carolyn, ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.

Ghordanian, Maedeh, Tarin, Amir and Strong, Carolyn 2021. The passing of time and consumption behavior of the elderly in three countries: Differences and similarities. In: Strong, Carolyn ed. Ethical Approaches to Marketing: Positive Contributions to Society, Berlin: De Gruyter, pp. 190-210.

Strong, Carolyn 2021. What omnichannel really means? Journal of Strategic Marketing 29 (7) , pp. 567-573. 10.1080/0965254X.2021.1937284

Strong, Carolyn A., Martin, Brett A. S., Jin, Hyun Seung Jin, Greer, Dominique and O'Connor, Peter 2021. Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products? Journal of Business Research 99 , pp. 332-337. 10.1016/j.jbusres.2018.12.065

Strong, Carolyn, Baylis, Richard and MacNiven, Louise 2021. Communication apprehension in the university large lecture teaching environment: an information technology intervention. Presented at: 2021 AMA Global Marketing SIG Conference, Taormina, Italy, 1-3 October 2021. American Marketing Association,

MacNiven, Louise, Rosier, Eleri, Strong, Carolyn and Williams, Rachel 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.

MacNiven, Louise, Rosier, Eleri, Strong, Carolyn and Williams, Rachel 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.

Sreejesh, S., Paul, Justin, Strong, Carolyn and Pius, Jose 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management 54 , 102155. 10.1016/j.ijinfomgt.2020.102155
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Strong, Carolyn and Lavery, Greg 2019. How the circular economy can help universities save money, reduce greenhouse gas emissions and avoid waste. Presented at: EAUC 23rd Annual Conference 2019, Manchester, England, 18-20 June 2019.

Strong, Carolyn 2019. Marketing and society – The story of public value teaching. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2019, Cardiff, UK, 11 September 2019.

Martin, Brett, Strong, Carolyn and O'Connor, Peter 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52 (9/10) , pp. 2173-2190.

Lindgreen, Adam, Maon, Francois, Vanhamme, Joelle, Florencio, Beatriz Palacios, Vallaster, Christine and Strong, Carolyn, eds. 2018. Engaging with stakeholders: A relational perspective on responsible business. Abingdon and New York: Routledge.

Martin, Brett A. S. and Strong, Carolyn 2016. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters 27 (3) , pp. 473-485. 10.1007/s11002-014-9343-9

Strong, Carolyn and Martin, Brett A. S. 2014. Effects of perspective taking and entitlement on consumers. Journal of Business Research 67 (9) , pp. 1817-1823. 10.1016/j.jbusres.2013.12.008

Martin, Brett A. S., Gnoth, Juergen and Strong, Carolyn 2013. Temporal construal in advertising. Journal of Advertising 38 (3) , pp. 5-20. 10.2753/JOA0091-3367380301

Morgan, Robert E. and Strong, Carolyn A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3) , pp. 163-176. 10.1016/S0148-2963(01)00218-1

Morgan, Robert E., Strong, Carolyn A. and McGuinness, Tony 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10) , pp. 1409-1439. 10.1108/03090560310487176

This list was generated on Wed Oct 27 04:56:07 2021 BST.