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Online Research @ Cardiff

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Browse by Current Cardiff authors

Number of items: 29.

Martin, Brett A. S., Chrysochou, Polymeros and Strong, Carolyn 2024. Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks. Journal of Consumer Behaviour 23 (5) , pp. 2650-2659. 10.1002/cb.2366

Strong, Carolyn and Bowen, Robert

2024. Let them see cake. Strong, Carolyn, ed. Small Enterprise Marketing: Eighteen Case Studies, De Gruyter, (10.1515/9783110756142-020)

Strong, Carolyn 2024. Small Business Enterprise Marketing. Eighteen Case Studies. Germany: DeGruyter. 10.1515/9783110756142

Hossain, Md Afnan, Akter, Shahriar, Yanamandram, Venkata and Strong, Carolyn 2024. Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research 170 , 114260. 10.1016/j.jbusres.2023.114260

Strong, Carolyn, Martin, Brett and Chrysochou, Polymeros, eds. 2024. Advances in blockchain research and cryptocurrency behaviour. DeGruyter. 10.1515/9783110981551

Greenland, Steven J., Nguyen, Ninh and Strong, Carolyn 2023. Irresponsible marketing and the need to support pro-sustainable production and consumption. Journal of Strategic Marketing 10.1080/0965254X.2023.2230487

Manohar, Sridhar, Paul, Justin, Strong, Carolyn and Mittal, Amit 2023. INNOSERV: Generalized scale for perceived service innovation. Journal of Business Research 160 , pp. 1-14. 10.1016/j.jbusres.2023.113723

Md. Abdullah Al, Mamun, Strong, Carolyn, Jinnatul Raihan, Mumu and Md. Abul Kalam, Azad 2022. Mapping the integrated marketing communications research: A bibliometric analysis. International Journal of Marketing, Communication and New Media 10 (18) , pp. 4-27. 10.54663/2182-9306.2022.v10.n18.4-27

Martin, Brett A.S., Chrysochou, Polymeros, Strong, Carolyn, Wang, Di and Yag, Jun 2022. Dark personalities and Bitcoin® the influence of the dark tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences 188 , 111453. 10.1016/j.paid.2021.111453

Gulliver, Basal, Khashab, Stephen, Ayoubi, Rami and Strong, Carolyn 2022. Analysing enterprise resources for developing CRM framework in higher education institution. Journal of Enterprise Information Management 35 (6) , pp. 1639-1657. 10.1108/JEIM-09-2021-0421

Strong, Carolyn, Baylis, Richard

and MacNiven, Louise 2021. Communication apprehension in the university large lecture teaching environment: an information technology intervention. Presented at: 2021 AMA Global Marketing SIG Conference, Taormina, Italy, 1-3 October 2021. American Marketing Association,

Md. Abdullah Al, Manum, Strong, Carolyn and Md. Abul Kalam, Azad 2021. Islamic marketing: a literature review and research agenda. International Journal of Consumer Studies 45 (5) , pp. 964-984. 10.1111/ijcs.12625

Strong, Carolyn, ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.

Ghordanian, Maedeh, Tarin, Amir and Strong, Carolyn 2021. The passing of time and consumption behavior of the elderly in three countries: Differences and similarities. Strong, Carolyn, ed. Ethical Approaches to Marketing: Positive Contributions to Society, Berlin: De Gruyter, pp. 190-210.

Akter, Shahriar, Taufique Hossain, Tasnim M. and Strong, Carolyn 2021. What omnichannel really means? Journal of Strategic Marketing 29 (7) , pp. 567-573. 10.1080/0965254X.2021.1937284

Strong, Carolyn A., Martin, Brett A. S., Jin, Hyun Seung Jin, Greer, Dominique and O'Connor, Peter 2021. Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products? Journal of Business Research 99 , pp. 332-337. 10.1016/j.jbusres.2018.12.065

MacNiven, Louise, Rosier, Eleri, Strong, Carolyn and Williams, Rachel 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.

MacNiven, Louise, Rosier, Eleri, Strong, Carolyn and Williams, Rachel 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.

Sreejesh, S., Paul, Justin, Strong, Carolyn and Pius, Jose 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management 54 , 102155. 10.1016/j.ijinfomgt.2020.102155

Strong, Carolyn 2019. Marketing and society – The story of public value teaching. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2019, Cardiff, UK, 11 September 2019.

Strong, Carolyn and Lavery, Greg 2019. How the circular economy can help universities save money, reduce greenhouse gas emissions and avoid waste. Presented at: EAUC 23rd Annual Conference 2019, Manchester, England, 18-20 June 2019.

Martin, Brett, Strong, Carolyn and O'Connor, Peter 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52 (9/10) , pp. 2173-2190.

Lindgreen, Adam, Maon, Francois, Vanhamme, Joelle, Florencio, Beatriz Palacios, Vallaster, Christine and Strong, Carolyn, eds. 2018. Engaging with stakeholders: A relational perspective on responsible business. Abingdon and New York: Routledge.

Martin, Brett A. S. and Strong, Carolyn 2016. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters 27 (3) , pp. 473-485. 10.1007/s11002-014-9343-9

Exton, Matthew and Strong, Carolyn 2016. Outdoors adventure experiential learning in postgraduate management education: developing managerial behaviours. Presented at: Chartered ABS Learning, Teaching and Student Experience 2016: 5th Annual Conference, Birmingham, UK, 26-27 May 2016.

Strong, Carolyn and Martin, Brett A. S. 2014. Effects of perspective taking and entitlement on consumers. Journal of Business Research 67 (9) , pp. 1817-1823. 10.1016/j.jbusres.2013.12.008

Martin, Brett A. S., Gnoth, Juergen and Strong, Carolyn 2013. Temporal construal in advertising. Journal of Advertising 38 (3) , pp. 5-20. 10.2753/JOA0091-3367380301

Morgan, Robert E.

and Strong, Carolyn A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3) , pp. 163-176. 10.1016/S0148-2963(01)00218-1

Morgan, Robert E.

, Strong, Carolyn A. and McGuinness, Tony 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10) , pp. 1409-1439. 10.1108/03090560310487176

This list was generated on Sun Feb 16 07:22:31 2025 GMT.