An investigation into fans' perceptions of International Rugby Union kit sponsorship: A study of England and Wales

Thomas, Robert James 2014. An investigation into fans' perceptions of International Rugby Union kit sponsorship: A study of England and Wales. Presented at: Academy of Marketing Conference 2013 Marketing Dimensions: People, places and spaces,, Bournemouth, UK, 8-10 July 2014.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	17 Aug 2022 10:36
URI:	https://orca.cardiff.ac.uk/id/eprint/150411

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