Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Thomas, Robert James 2013. Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Presented at: Academy of Marketing Conference 2013 - Marketing Relevance, Cardiff, UK, 8-11 July 2013.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	17 Aug 2022 10:39
URI:	https://orca.cardiff.ac.uk/id/eprint/150413

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