Moral categorization of opportunists in cross-border interfirm

Kadic-Maglajlic, Selma, Obadia, Claude, Vida, Irena and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2023. Moral categorization of opportunists in cross-border interfirm. Journal of Business Ethics 188 , pp. 221-238. 10.1007/s10551-022-05295-8

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Abstract

This study draws on theory of dyadic morality and categorization to disentangle opportunistic behaviors from the perception by their victim that leads to the moral categorization of the perpetrator as an opportunist. We show that it is this moral categorization, not the behaviors, that determines the trust beliefs of the victim. Further, the effect of psychic distance on the process of perpetrator moral categorization as an opportunist depends on the form of opportunistic behaviors. Finally, this study questions the cultural universality of opportunism by showing that effects of opportunistic behaviors on categorization vary across national cultures—based on data sets of French and Slovene exporters.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Publisher:	Springer
ISSN:	1573-0697
Date of First Compliant Deposit:	10 November 2022
Date of Acceptance:	10 November 2022
Last Modified:	06 Dec 2023 02:28
URI:	https://orca.cardiff.ac.uk/id/eprint/154101

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