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Number of items: 26.

Faroudi, Pantea, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980, Marvi, Reza and Spyropoulou, Stavroula 2025. Enhancing customer engagement through artificial intelligence authenticity. Journal of Product Innovation Management 10.1111/jpim.70008
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Zaefarian, Ghasem, Katsikeas, Costantine S., Najafi-Tavani, Zhaleh and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2025. Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science 53 , pp. 876-906. 10.1007/s11747-024-01066-1
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Katerina, Boncheva, Nilay, Bıçakcıoğlu-Peynirci, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2025. Understanding international market entry and exit: a scientometric study on the symbiotic pattern of knowledge diffusion from, within, and to adjacent intellectual domains. Presented at: Academy of International Business Annual Meeting 2025, Louisville, Kentucky, USA, 28 June - 03 July 2025.
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Boncheva, Katerina, Bıçakcıoğlu-Peynirci, Nilay, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions. Presented at: Global Marketing Conference 2025, Hong Kong, 24-27 July 2025.
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Zhang, Anlan, Xu, Yue ORCID: https://orcid.org/0000-0001-6396-2782 and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2023. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review 32 (6) , 102080. 10.1016/j.ibusrev.2022.102080
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Kadic-Maglajlic, Selma, Obadia, Claude, Vida, Irena and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2023. Moral categorization of opportunists in cross-border interfirm. Journal of Business Ethics 188 , pp. 221-238. 10.1007/s10551-022-05295-8
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Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980, Chuang, Fu-Mei, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Bicakcioglu-Peynirci, Nilay and Di Benedetto, C. Anthony 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34 (4) , pp. 2036-2056. 10.1111/1467-8551.12686
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Bıçakcıoğlu Peynirci, Nilay, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023. Published in: Rust, Roland, Peres, Renana, Robinson, Linda, Nishio, Chizuru and Garret, Tony eds. Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations,
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Zaefarian, Ghasem, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980, Najafi-Tavani, Zhaleh and Spyropoulou, Stavroula 2023. Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters. Journal of International Business Studies 54 , pp. 441-475. 10.1057/s41267-022-00560-4
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Musarra, Giuseppe, Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 and Katsikeas, Constantine S. 2023. Machiavellianism in alliance partnerships. Journal of Marketing 87 (2) , pp. 168-189.
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Najafi-Tavani, Saeed, Zaefarian, Ghasem, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980, Naude, Peter and Abbasi, Faramarz 2022. When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research 145 , pp. 130-143. 10.1016/j.jbusres.2022.03.001
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Obadia, Claude and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2021. The two sides of cooperation in export relationships: when more is not better. Journal of International Business Studies 52 , pp. 1616-1627. 10.1057/s41267-021-00420-7
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Musarra, Giuseppe, Bowen, Karen Tejedor, Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 and Spyropoulou, Stavroula 2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management 93 , pp. 76-89. 10.1016/j.indmarman.2021.01.003
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Nwoba, Arinze Christian, Boso, Nathaniel and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2021. Corporate sustainability strategies in institutitonal adversity: antecedent, outcome, and contingency effects. Business Strategy and the Environment 30 (2) , pp. 787-807. 10.1002/bse.2654
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Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2020. Competition and the future of retailing. Schlegelmilch, Bodo and Winer, Russell, eds. The Routledge Companion to Strategic Marketing, Abingdon and New York: Routledge, pp. 175-188.
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Assadinia, Shahin, Boso, Nathaniel, Hultman, Magnus and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2019. Do export learning processes affect sales growth in exporting activities? Journal of International Marketing 27 (3) , pp. 1-25. 10.1177/1069031X19848425
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Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980, Katsikeas, Constantine S., Schlegelmilch, Bodo B. and Prambock, Barbara 2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business 54 (2) , pp. 137-153. 10.1016/j.jwb.2018.12.004
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Najafi-Tavani, Zhaleh, Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980, Zaefarin, Ghasem, Andersson, Ulf and Yu, Chong 2018. Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter? Journal of World Business 53 (4) , pp. 475-492. 10.1016/j.jwb.2018.01.004

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. -.
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Chari, Simos, Balabanis, George, Robson, Matthew J ORCID: https://orcid.org/0000-0001-8642-9980 and Slater, Stanley 2017. Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management 63 , pp. 129-144. 10.1016/j.indmarman.2016.11.002
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Christoffersen, Jeppe and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2017. Money can't buy me trust: Evidence of exogenous ifluences crowding out process-based trust in alliances. British Journal of Management 28 (1) , pp. 135-153. 10.1111/1467-8551.12189
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Durand, Auralia, Turkina, Ekaterina and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2016. Psychic distance and country image in exporter-importer relationships. Journal of International Marketing 24 , pp. 31-57. 10.1509/jim.15.0056
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Musarra, Giuseppe, Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 and Katsikeas, Constantine S. 2016. The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances. Industrial Marketing Management 55 , pp. 10-21. 10.1016/j.indmarman.2016.02.012
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Chuang, Fu-Mei, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2) , pp. 175-182. 10.1111/jpim.12174

Zeriti, Athina, Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980, Spyropoulou, Stavroula and Leonidou, Constantinos N. 2014. Sustainable export marketing strategy fit and performance. Journal of International Marketing 22 (4) , pp. 44-66. 10.1509/jim.14.0063
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Christoffersen, Jeppe, Plenborg, Thomas and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2014. Measures of strategic alliance performance, classified and assessed. International Business Review 23 (3) , pp. 479-489. 10.1016/j.ibusrev.2013.07.001

This list was generated on Thu Oct 30 11:18:05 2025 GMT.


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