Building brands for nonprofit organisations: a review of current themes and future research directions

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 2023. Building brands for nonprofit organisations: a review of current themes and future research directions. King, Ceridwyn and Murillo, Enrique, eds. A Research Agenda for Brand Management in a New Era of Consumerism, Edward Elgar Publishing, pp. 257-272.

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Item Type:	Book Section
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Edward Elgar Publishing
ISBN:	9781803925509
Date of First Compliant Deposit:	9 December 2022
Date of Acceptance:	27 September 2022
Last Modified:	08 Jul 2024 14:55
URI:	https://orca.cardiff.ac.uk/id/eprint/154787

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